ABOUT US
Essential Car Rental is Eastern Cape’s independent car rental company, with a provincial footprint at all major airports and centres in the Eastern Cape Province of South Africa. We have a fleet of brand-new and high-quality vehicles.
Essential aims to provide innovation, value, and service excellence to the public, private and commercial customers by offering the widest range of vehicles at affordable rates.
Essential Car Rentals is a family-owned company, ensuring that there’s a personal touch to our service and a commitment to growing Essential’s loyal base of clientele.
Essential Car Rentals is BEE compliant and has strong relationships with the Eastern Cape tourism industry, government departments, travel agencies and the Airports Company of South Africa (ACSA).
Essential Car Rentals
DRIVEN BY SUCCESS
Our Vision
Leading the Car Rental industry through service excellence and unmatched customer loyalty.
Our Mission
We ensure a stress-free car rental experience by providing superior services that cater to our customers’ individual needs; always conveying the ‘Spend Less & Hire the Best®’ spirit with knowledge, caring and a passion for excellence.”
INTEGRITY
RESPECT
QUALITY
TEAMWORK
GROWTH
RESPONSIBILITY
Integrity
- We honour all commitments to our customers, employees, and our shareholders.
- We conduct business with unwavering high standards of honesty, trust, professionalism, and ethical behaviour.
- We communicate openly and frequently, sharing what we know, when we know it.
Respect
- We treat each person with whom we work with respect, professionalism, and dignity.
- We communicate expectations to employees and provide honest and timely feedback on performance.
- We embrace a diversity of ideas, cultures, ethnicities, and backgrounds to enhance our promise and value to customers.
Quality
- We place the interests of our customers first.
- We provide an individualized rental experience that assures customer satisfaction and earns the unwavering loyalty of our customers.
- We will ensure that the "Spend Less & Hire the Best®" philosophy underlies everything we do and shines through in our service to customers.
Teamwork
- We work as one cohesive team from the smallest unit of our company.
- We develop and retain leaders who continually raise the bar, provide direction, remove barriers, and empower people to successfully accomplish goals.
- We maintain a caring and supportive work environment that fosters a sharing of ideas, skills and resources.
Growth
- We are dedicated to continuous innovation and pursue new ideas and opportunities to accelerate profitable growth.
- We deliver value in all we do to assure consistently high returns to our clients.
- We recognize and reward excellent performance, which drives superior results.
Responsibility
- We are active participants in our communities and encourage employee involvement in civic and charitable activities.
- We are role model business leaders in South Africa and communities in which we operate.
- We develop and implement business practices consistent with safeguarding the environment.